W. Bradley Electric’s CEO Leslie Murphy Inducted in to the YWCA Marin Women’s Hall of Fame

Marin Women’s Hall of Fame Annual Induction & Celebration

Thursday, March 23rd, 2023

5:00 – 8:00 pm

Peacock Gap Golf Club

The event honors five extraordinary women who will be inducted into the Marin Women’s Hall of Fame and celebrates the successes and growth of women’s contributions. This inspiring group of Inductees  share characteristics of passion, dedication, wit and hard work, and through their actions, have demonstrated their drive to ensure the progress and well-being of Marin County.

Ticket and table purchases include admission to a cocktail reception and three-course dinner. Tickets are limited and may sell out.

PROGRAM
5:00 – 6:00 p.m. – Hosted cocktail reception
6:00 – 7:30 p.m. – Dinner and Induction celebration

About the Marin Women’s Hall of Fame

Established in 1987, the Marin Women’s Hall of Fame recognizes Marin women of distinction, preserves their stories, educates the public on women’s contributions, and inspires future generations of women and girls.  The Marin Women’s Hall of Fame was cofounded by YWCA, AAUW, and the Marin Women’s Commission. Before the start of Marin Women’s Hall of Fame, virtually no records of women’s achievements had been recorded in Marin County.

YWCA Golden Gate Silicon Valley is proud to steward the program, ensuring a legacy for future generations that documents not only successes but also represents a diverse sisterhood of women supporting each other, standing together, and moving the needle on progress for all women. Today, more than 150 women have been recognized for their outstanding achievements and contributions to Marin County and beyond.

To register for this event follow this link: https://ywcasv.liveimpact.org/li/9568/sevent/evt/home/196234/69

The Press Democrat Selected by Report for America for Grant to Report on Mental Health Effects of Local Disasters

As part of our commitment to deliver even more meaningful and revelatory content to Sonoma County, I’m proud to share The Press Democrat is among several dozen newsrooms across the country to receive a grant to help fund a new reporting position.

The Report for America program selected The Press Democrat from hundreds of other applicants and awarded us a grant to hire a reporter to explore how the past five years of traumatic events — from devastating wildfires and floods to learning disruptions triggered by the global COVID-19 pandemic — have affected the emotional wellness and educational gains of Sonoma County students.

It’s no secret the unprecedented outside-the-classroom challenges our kids, especially those in grades K-12, have confronted the past half-decade have resulted in sagging academic scores.

Reading levels have tumbled, graduation rates have dropped and, even worse, teachers have seen a surge in the number of students grappling with emotional and psychological issues.

The Press Democrat has been exploring the topic for the past year. Investigative health reporter Martin Espinoza last October, on the fifth anniversary of the 2017 storm of wildfires, offered a special report that revealed the growing acute trauma among students reported by teachers and mental health experts.

A local survey reported about one in six Sonoma County middle and high school students say they are still “meaningfully feeling the effects of the 2017 wildfires,” was just one of Espinoza’s findings.

However, even deeper coverage is essential. Exploring the long-term effects of trauma on our next generation of young people was the foundation of our request to Report for America for a journalist who can explore the topic at an even deeper level.

For the next two years, the reporter — for whom we are now recruiting — will frame the challenges while also pursuing solutions that may be found in other parts of the country. I believe it could be one of the most important positions in our newsroom.

There are two ways you can help make this an even greater success.

First, if you are a journalist eager to tackle this enterprising beat or you know of a candidate whose skills match the expectations of our readers, please encourage them to apply at bit.ly/3Ho0gVs.

You also can contact me at rick.green@pressdemocrat.com to share your interest.

Secondly, Report for America pays a portion of the reporter’s salary, and The Press Democrat must raise the balance by seeking tax-deductible contributions. I’ll have more information on that process and how you – as an individual, philanthropic trust or non-profit group — can help in the very near future.

Report for America is a national non-profit group that places journalists in local newsrooms across the country. At a time when American newsrooms face unprecedented economic and financial challenges, the organization helps media organizations like The Press Democrat report on under-covered issues and underserved communities.

We made several presentations to leaders at the organization in late 2022 and recently learned of our award. We are just one of three California newsrooms to earn the grant, and I couldn’t be prouder because it will expand our ability to pursue and publish even stronger journalism for our readers and subscribers. This role will harness watchdog reporting and storytelling skills.

The initiative is part of a national effort by a Boston-based nonprofit news organization called The GroundTruth Project that supports emerging journalists around the globe with a special emphasis on social issues and public service journalism.

When I arrived as executive editor two years ago, I promised a new commitment to powerful journalism that makes a difference in this beautiful slice of California. This position — funded by our community and Report for America — will play a key role in upholding that pledge.

As always, thanks for reading The Press Democrat.

https://www.pressdemocrat.com/article/news/report-for-america-selects-the-press-democrat-for-grant-to-report-on-mental/

Side by Side’s Annual Report 2021-2022 Out Now!

Side by Side has been doing incredible work in our community. Please read their annual report to see all of the progress and accomplishments made over the last years.

https://www.sidebysideyouth.org/wp-content/uploads/2022/12/SBS_AnnualReport_2022_122122_FINAL_WEB.pdf

Keysight’s Approach to Building a Better Planet Through Education

As a global corporation we believe we have an obligation to be good community stewards. We take our corporate social responsibility (CSR) vision to Build a Better Planet seriously and apply that philosophy to our efforts in each of our 3 focus areas for community engagement – education, environmental sustainability, and health and wellness.

One of the ways that we add value to global communities is through our engagement with science, technology, engineering, and math (STEM) education programs.  Our recent Corporate Social Responsibility Report highlights the fact that the company exceeded our goals for community impact work last year by reaching more than 145,000 students through STEM education outreach and delivering more than $315,000,000 in value to strengthening communities.

This work looks different in various communities around the world. What may be the best engagement model in the U.S. may not be the right fit for Malaysia, for example.  As a result, our approach to education includes building a network of community support and partnerships that help support local and global needs. In addition, our focus on equitable access to STEM education is an important element of building a future diverse and skilled workforce that can drive sustainable communities into the future. Let’s explore how Keysight approaches STEM education partnerships to drive impact in this space.

Focus on Regional Needs 

At Corporate Headquarters in Santa Rosa, California, the company has been invested and involved in the years-long process of launching a local college and career readiness program to empower students in under-resourced school districts by connecting them to career pathways in the local community. Sonoma Corps is a 2-year skill building program that supports students through their senior year of high school and provides opportunities for them to become paid interns at Keysight and other companies in the region after high school graduation. This initiative is being led by Sonoma County nonprofit Career Technical Education Foundation.

For 3 years and counting now, we have had Sonoma Corps interns on our headquarters site in Santa Rosa. This program has inspired some of the interns to pursue their own STEM interests, like Jocelyn Camacho, pictured above in a Sonoma Corps video, who enrolled in coding classes after being exposed to jobs she didn’t know existed before her internship at Keysight.

In addition to working with targeted programs for primary and secondary schools in our local communities, we have programs that engage universities and university labs around the world to support the company’s mission and continued focus on accelerating innovation to connect and secure the world. These engagements help support both the university programs as well as individual students. In fact, through this work, in 2021 Keysight earned a mention as a top supporter of Historically Black Colleges and Universities (HBCU) Engineering Schools, according to U.S. Black Engineer Magazine.

Global Reach for Girls in STEM

Recently, Keysight has also engaged several new strategic partnerships to broaden the reach of our STEM education work internationally. One such strategic partnership is with Technovation, a global tech education nonprofit that inspires girls to be leaders and problem solvers in their lives and their community. Employees from Keysight Spain had been involved with the Technovation program for years, as mentors, judges, and regional sponsors, and suggested a corporate partnership based on their positive experiences with making an impact.

Focusing on creating opportunities for girls in STEM has been important to Keysight since day one. In fact, some of the company’s longest running community events are our Introduce a Girl to Engineering Days, which are held annually at Keysight sites across the globe. By partnering with Technovation, Keysight can deepen this impact by supporting the STEM education of girls and young women in over 120 countries.

Building Technology Skills for the Future  

Keysight’s approach to supporting STEM education around the world is to find common interests and start building a better future together. We implement an individualized approach to each region’s STEM education needs because educational solutions are not one-size-fits-all. Listening to our communities about their needs and focusing on what we can build together has enabled us to invest in the future of our communities by supporting STEM education around the world.

Our work in support of STEM education initiatives that build prosperous communities is as important as ever to continue to make an impact around the world. After all, the STEM students of today are the problem solvers of tomorrow!

https://blogs.keysight.com/blogs/keys/kcsr.entry.html/2022/12/13/keysight_s_approachtobuildingabetterplanetth-jpmJ.html

Sonoma Raceway’s Jill Gregory Honored at the 27th Annual WISE Women of the Year Luncheon

Women in Sports and Events (WISE), the leading voice and resource for women in the business of sports, will host its 27th WISE Women of the Year Awards Luncheon at the Ziegfeld Ballroom in New York City on March 15th honoring four recipients of its WISE Women of the Year award.

The 2023 recipients are: Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally Financial; Jill Gregory, EVP, General Manager, Sonoma Raceway; Hillary Mandel, Executive Vice President, Head of Americas, IMG Media and Carla Williams, Director of Athletics, University of Virginia. WISE members across North America had the opportunity to nominate women for their accomplishments and significant contribution to the business of sports, and the honorees were selected by the organization’s National Board.

“Each of these women exemplifies not only what it means to be a leader, but what it means to be a way- maker, paving the way for those who will follow their example,” said Kathleen Francis, National Board chair and president of WISE. “We look forward to celebrating Andrea, Jill, Hillary and Carla at our annual luncheon and the great work they do, creating opportunities for women.”

The 2023 WISE Women of the Year honorees are:

Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally Financial

In her role, Brimmer is responsible for leading all aspects of integrated marketing and brand transformation at Ally, driving unprecedented growth and disruptive consumer engagement. Brimmer’s passion for advancing diversity, equity and inclusion and using her platform to create good in the world led to Ally’s ground-breaking pledge to spend equally in advertising across women’s and men’s sports. Among her many honors, Brimmer was named a winner of the 2020 Adweek Brand Genius award, is a three-time honoree on the Forbes’ list of World’s Most Influential CMOs, is the only three-time winner of the Financial Communications Society Marketer of the Year award and was named to the 2022 Adweek Most Powerful Women in Sports list. Prior to joining Ally, Brimmer spent 20 years on the agency side in Detroit, where she led the Chevrolet account. She holds several board positions at organizations including eHealth, the Ad Council and the Professional Advisory Board of the College of Communication Arts and Sciences at Michigan State University, where she earned her bachelor’s degree and played varsity collegiate soccer.

Jill Gregory, Executive Vice President, General Manager, Sonoma Raceway

As only the second female leader of a NASCAR sanctioned facility when appointed in 2021, Gregory came armed with extensive leadership skills honed by her experience serving as Executive Vice President and Chief Marketing and Content Officer at NASCAR and the managing executive of the company’s Charlotte-based

operations. Under her leadership, the organization bolstered its overall marketing strategy to strengthen fan engagement and cultivate new fans among younger and more diverse audiences. In 2017, Gregory established the company’s first content strategy group to elevate strategic planning and enhance collaboration within NASCAR and the industry. Before joining NASCAR, Gregory was senior vice president of motorsports marketing for Bank of America. Earlier in her career, she was director of the NASCAR Sprint Cup Series marketing program for Sprint Nextel. She currently serves on the board of Speedway Children’s Charities, and is a national Trustee of Boys and Girls Clubs of America.

Hillary Mandel, Executive Vice President, Head of Americas, IMG Media

As Executive Vice President for IMG Media, part of the Endeavor-owned company IMG, Mandel leads sports media sales and distribution for the Americas. During her tenure at IMG, Mandel has advised, consulted, and negotiated for IMG’s portfolio of more than 200 premier content owners, professional sports leagues, teams, college conferences, and U.S. international federations on their media rights and strategy. Among her clients are The AELTC (Wimbledon Championships), Big 10 Conference, Big 12 Conference, NWSL, The R&A (Open Championship), Milwaukee Bucks, Florida Panthers, Minnesota Timberwolves, Utah Jazz, Roland Garros, Conmebol, PGA of America, NYC Marathon, WNBA, NCAA, NFL, NHL, and MLS and UFC. Mandel started her career at HBO in acquisitions, and went on to FOX TV affiliate KTVU, eventually moving to Golden Gate Productions which was acquired by TWI/IMG.

Carla Williams, Director of Athletics, University of Virginia

The first African-American woman to lead an athletic department at a Power Five School (ACC, SEC, Big Ten, Big 12 and Pac-12), Williams was appointed director of athletics at the University of Virginia in 2017. Upon her arrival, she instituted The Master Plan project for UVA’s Cavalier football program and UVA Olympic Sports to address “the

immediate needs to upgrade facilities.” She has served on the executive committees of both the National Association of Collegiate Directors of Athletics and the National Association of Collegiate Women Athletic Administrators, in 2015 being named one of the top 10 senior woman administrations in the NCAA by CollegeAD.org. Prior to UVA, Williams spent 13 years in athletic administration at the University of Georgia, rising to deputy director of athletics. She played professional basketball in Spain between graduation from UGA and returning for her Masters, serving as assistant coach for the Lady Bulldogs as they advanced to consecutive Final Fours in 1995 and 1996, and the 1996 national championship game.

In conjunction with the 27th Annual WISE Awards Luncheon, the WISE/R Symposium, a first of its kind to focus solely on the personal and professional development of women in the business of sports, will take place on March 14th, the day prior to the luncheon, at The TimesCenter in New York City. Launched in 2014, the day-long program takes a 360-degree view of working in sports and includes sessions featuring leaders across the industry who share their stories, discuss trends, provide actionable career strategies and dispel myths surrounding sports’ biggest jobs. Additional information about the 27th Annual WISE Awards Luncheon and the WISE/R Symposium can be found at WISEworks.org.

About WISE

WISE — Women in Sports and Events — is the leading voice and resource for women in the business of sports. Its network of established industry leaders and professional development programs provides members with the practical tools and support necessary to reach their professional goals and accelerate their careers. A registered 501(c)(3) not-for-profit, WISE was founded in 1993 and has its headquarters in New York City with chapters across North America. WISE Chapters: Arizona, Atlanta, Boston, Charlotte, Chicago, Cleveland, DFW, Greater Orlando, Greater Raleigh, Houston, Indianapolis, Las Vegas, Los Angeles, NYC Metro, Pittsburgh, Portland, San Diego, Seattle, SF Bay Area, South Florida, Tampa Bay, Toronto, Twin Cities, Utah, Washington DC.

For more information about WISE, please visit WISEworks.org.

Dutra Names New CEO

Harry K. Stewart has been named the new CEO of San Rafael-based heavy civil marine contractor The Dutra Group.

Bill T. Dutra, who has lead the company since its founding in 1972, will move into the role of executive chairman.

“I am proud of Harry Stewart, who is taking my place after 50 years leading this company as we built The Dutra Group into a fine organization committed to supporting our nation’s infrastructure and focused on our customers’ needs,” said Dutra. “I feel very confident that, with the leadership of Harry and his executive team, and all the employees at Dutra, the company will have great success for years to come.”

The company is associated with the construction and maintenance of the extensive California Delta levee, as well as water projects that serve the entire state.

Dutra founded the company as Dutra Construction in the southeastern Solano County city of Rio Vista at age 26.

“Bill’s unfettered leadership, vision, and passion have inspired all of us at The Dutra Group, and we are all fortunate to have mentored under him,” Stewart said. “I am honored and excited to work alongside our management team and everyone throughout the organization to guide this company into its next chapter and heightened prosperity into the future.”

Stewart previously was the company’s chief operating officer. He joined the company in 1983.

https://www.northbaybusinessjournal.com/article/article/marin-county-heavy-marine-contractor-dutra-names-new-ceo/

Bank of America Tops the 2023 Just 100 Rankings

Just Capital’s annual analysis ranks the largest public companies on issues the American public says in polling are the most important. Paying a fair, living wage (the No. 1 issue); creating jobs in the U.S.; workforce retention and training; ethical leadership; carbon reduction and pollution control, are among the environmental, social and governance factors that helped the nonprofit identify the 100 top-performing companies across all industries for 2023.

The Just 100 methodology evaluates Russell 1000 companies across 20 core issues, five stakeholder groups, and 245 underlying data points. According to Just Capital, on average, companies that make the Just 100 list create more jobs, pay higher wages, provide more career development opportunities and workforce benefits, emit less carbon dioxide, and have higher profit margins and return on equity than their Russell 1000 peers.

JUST 100 RANKINGS FOR 2023

RANK COMPANY TICKER
1 Bank of America Corporation BAC
2 NVIDIA Corp NVDA
3 Microsoft Corporation MSFT
4 Accenture plc ACN
5 Truist Financial Corporation TFC
6 Verizon Communications Inc VZ
7 Hewlett Packard Enterprise Company HPE
8 Apple Inc AAPL
9 Intel Corp INTC
10 JPMorgan Chase & Co JPM
11 VMware Inc VMW
12 Alphabet Inc GOOG
13 Salesforce.com Inc CRM
14 American Electric Power Company Inc AEP
15 PNC Financial Services Group Inc PNC
16 Cigna Corporation CI
17 Equinix Inc EQIX
18 Trane Technologies TT
19 S&P Global Inc SPGI
20 T-Mobile US Inc TMUS
21 Ecolab Inc ECL
22 Mastercard Inc MA
23 Fifth Third Bancorp FITB
24 Capital One Financial Corporation COF
25 Adobe Inc ADBE
26 Merck & Co Inc MRK
27 Citigroup Inc C
28 Illumina Inc ILMN
29 Micron Technology Inc MU
30 Elevance Health ELV
31 MetLife Inc MET
32 The Hartford Financial Services Group Inc HIG
33 Workday Inc WDAY
34 Best Buy Co. Inc BBY
35 Agilent Technologies Inc A
36 Cisco Systems Inc CSCO
37 PayPal Holdings Inc PYPL
38 Zillow Group Inc Z
39 Visa Inc V
40 Qualcomm Inc QCOM
41 Biogen Inc BIIB
42 Wells Fargo & Co WFC
43 Humana Inc HUM
44 Walmart Inc WMT
45 Avangrid Inc AGR
46 Starbucks Corporation SBUX
47 HP Inc HPQ
48 International Business Machines Corporation IBM
49 Union Pacific Corp UNP
50 General Motors Company GM
51 Amazon.com Inc AMZN
52 Raytheon Technologies Corp RTX
53 Moody’s Corp MCO
54 Lockheed Martin Corp LMT
55 Dow Inc DOW
56 US Bancorp USB
57 McCormick & Co Inc MKC
58 The Hershey Company HSY
59 Jones Lang LaSalle Inc JLL
60 AT&T Inc T
61 Edison International EIX
62 American Express Company AXP
63 ServiceNow Inc NOW
64 Freeport-McMoRan Inc FCX
65 Intuit Inc INTU
66 Ally Financial Inc ALLY
67 Cummins Inc CMI
68 Analog Devices Inc ADI
69 Prudential Financial Inc PRU
70 KeyCorp KEY
71 First Republic Bank FRC
72 Target Corporation TGT
73 Digital Realty Trust Inc DLR
74 Comerica Inc CMA
75 Regions Financial Corporation RF
76 Public Service Enterprise Group Inc PEG
77 Synchrony Financial SYF
78 Akamai Technologies Inc AKAM
79 Duke Energy Corporation DUK
80 PepsiCo Inc PEP
81 The Allstate Corporation ALL
82 United Rentals Inc URI
83 Eversource Energy ES
84 Huntington Bancshares Inc HBAN
85 Medtronic plc MDT
86 Sempra SRE
87 Ball Corp BALL
88 Keysight Technologies Inc KEYS
89 Devon Energy Corp DVN
90 BlackRock Inc BLK
91 The Bank of New York Mellon Corporation BK
92 Baxter International Inc BAX
93 Cheniere Energy Inc LNG
94 Northrop Grumman Corporation NOC
95 Lam Research Corp LRCX
96 Owens Corning OC
97 NIKE Inc NKE
98 Entergy Corporation ETC
99 Dell Technologies Inc DELL
100 Amgen Inc AMGN

https://www.cnbc.com/2023/01/10/the-2023-just-100-list.html

W. Bradley Electric Helps Ikea’s Grand Opening with AV and Security Systems

Posted on LinkedIn by the W. Bradley Electric Account, “Swedish meatballs are officially coming to San Francisco. The long-awaited IKEA will open on San Francisco’s Market street in the fall of 2023 and WBE has been tasked with installing their AV and Security systems. Check out some behind the scenes photos of us installing an access control system, video management with security cameras, an intrusion system, and a paging system.”

https://www.linkedin.com/posts/wbe_swedish-meatballs-are-officially-coming-to-activity-7017184433816436736-RDpp/?utm_source=share&utm_medium=member_android

North Bay Children’s Center President & CEO Susan Gilmore Selected to Present at the Early Years Climate Action Task Force Meeting

The Task Force is conducting several listening sessions to help them identify best practices for government, child-serving systems, businesses, not for profits, and philanthropy to mitigate, adapt and respond to climate change as it relates to young children. It will also develop policy framework for implementation at all levels of government.  Click the link below to see more about the presenters.

https://www.capita.org/events/2022/1/9/early-years-climate-action-task-force-listening-session-four

The LIME Foundation’s Letitia Hanke Says It’s Time For A Renaissance Of Vocational Training And The Skilled Trades

Hot take: If we agree to stop perpetuating the narrative that a pricey college degree is the only pathway to a successful career and financial stability, I believe we can effectively tackle America’s disparate student loan debt crisis and revive a bygone era where the average American worker could afford to buy a home. While it may potentially involve literal pipeline work, this vision is hardly a pipe dream. I think it’s time for a renaissance of vocational training and the skilled trades—and business owners and leaders in trade industries have a part to play. Trade work affords students an additional pathway to success, providing them with opportunities to cultivate fulfilling careers without taking on an excessive amount of debt.

Redefining Pathways To Success

The value and perception of a four-year degree are rapidly changing. One study found that Gen Z teen interest in a four-year degree plummeted from 71% to 48% between May 2020 and September 2021. That same study shared the following finding: “A majority of today’s Gen Z teens are questioning this path and are looking to pursue more affordable education options that connect directly to careers.” And who can blame them, given the horror stories that abound about our federal student loan portfolio? Currently, around 43 million borrowers owe more than $1.6 trillion.

The Stark Reality Of Student Loan Debt

The current costs of college are frankly out of control, with many families facing sticker shock at the growing inevitability of student loan debt. A recent College Investor report offered these alarming statistics: Borrowers’ average student loan debt is $39,351, with an average monthly payment of $393. And nearly 50% of borrowers have growing loan balances.

Those numbers alone can make any average middle-class family panic, but consider the effects on families of color, who must contend with the systemic inequalities and racial disparities inherent to financial wealth. According to LendingTree’s Student Loan Hero, Black families take out student loans at higher rates than other demographics. Specifically, 30.2% of Black families have student loan debt, compared to 20% of white and 14.3% of Hispanic families.

Challenging The Status Quo

If I sound a bit preachy about this topic, it’s simply because I lived through it and want the next generation to know that success isn’t confined to the status quo. I took the traditional route after high school like many, taking on a mountain of student loan debt to attend a university to pursue my dreams of becoming a professional musician. So you can imagine my interest in roofing when I first took a job as a receptionist at a prominent local roofing company at 20 years old. Yet oddly enough, what began as merely a job to help me sustain myself through college eventually evolved into my lifelong career.

Roofing was something I never saw myself doing, but I found myself enraptured by the challenge of it all. Being a woman—a Black woman at that—in a field dominated by men, the cards were stacked against me, but I soldiered on.

That was 26 years ago, and for the past two decades now, I’ve been the chief executive officer of my own roofing company. Not only did I find passion and purpose in the roofing trade, but I also secured a lucrative salary and was eventually able to pay off all my student loans. This journey has taught me so much, but most importantly, it’s taught me that trade work must reenter the conversation about professional success when talking with students about their plans for after high school.

Assembling A Diverse Future Of Trade Work

To secure the trade industry’s future and attract young talent, we must all work to ensure that the culture of our companies addresses the ideologies of a younger workforce. Gen Z is arguably the most progressive generation to date and values companies that are diverse, inclusive and modern. Attracting young talent can be as simple as modernizing your website and exposing high school students to the skilled trades in an interactive way.

The Stanley Black & Decker inaugural Makers Index found that “young people vastly underestimate the potential earnings in the skilled trades.” There’s a common misconception among younger generations that the kind of work that gets your hands dirty or doesn’t require a college degree isn’t necessarily the most dignified or well-paying—but that’s hardly the case. It’s our professional duty to combat those misconceptions by sharing stories of our successes with younger generations in the places they occupy most frequently (i.e., social media). As Gen Z thought leader Hannah Grady Williams shared: “It’s your job to show Gen Z how a career with your company will enhance their identity and success, and showcase what they’ll learn by working with a team of other skilled professionals.”

It’s up to us to consistently attract and retain a workforce of younger workers. So, how do we do it? It’s no surprise that our industry could benefit from a bit of rebranding. We have to reclaim the narrative about our industry, modernize our outreach and engagement, meet young people where they are, and speak in a language that validates their concerns and empowers their aspirations.

When young people aren’t tethering themselves to student loan debt, prosperity will abound, and by cultivating fulfilling careers in the trades industry, their opportunities will know no limits.

https://www.forbes.com/sites/forbesbusinesscouncil/2022/12/22/its-time-for-a-renaissance-of-vocational-training-and-the-skilled-trades/?utm_content=232646957&utm_medium=social&utm_source=linkedin&hss_channel=lcp-27064223&sh=4afee602c31c