Redwood Credit Union (RCU) received two awards for their marketing efforts at a ceremony in New Orleans on May 30, 2019. Given by the Marketing Association of Credit Unions (MAC), these awards recognize outstanding marketing achievements in the credit union community.
RCU received a silver award in the Culture and Internal Branding category for an all-employee event called Day of Inspiration. Established to connect employees so they could be inspired, share inspiration, and foster new and lasting relationships, it also served to inspire positive member experiences.
The bronze award was given to RCU in the Image Enhancement, Public Relations, Rebranding, Brand Awareness, Financial Education category, for the rebranding of the “mall” area at RCU’s administrative offices. Of note are the educational videos strategically placed in themed sections—videos depicting the credit union’s history, green efforts, and community involvement. In other videos, members share their financial success stories and employees discuss RCU’s positive company culture.
“It’s an honor to be recognized by MAC,” said Suzanne Knowlton, RCU’s senior vice president of marketing and communications. “Each day, I’m privileged to work with a talented group of marketers who create content that educates and inspires our members, employees, and the community.”
About Redwood Credit Union
Founded in 1950, Redwood Credit Union is a full-service financial institution providing personal and business banking to consumers and businesses in the North Bay and San Francisco. RCU offers complete financial services including checking and savings accounts, auto and home loans, credit cards, online and mobile banking, business services, commercial and SBA lending, wealth management and investment services, and more. The credit union also offers insurance and discount auto sales through its wholly owned subsidiary. RCU has over $4.5 billion in assets and serves more than 335,000 members with full-service branches from San Francisco to Ukiah, more than 30,000 fee-free network ATMs nationwide and convenient, free online and mobile banking. For more information, call 1 (800) 479-7928, visit redwoodcu.org, or follow RCU on Facebook at facebook.com/redwoodcu, Instagram @redwoodcreditunion.org, and Twitter @Redwoodcu for news and updates.
The Marketing Association of Credit Unions (MAC) was started in 1986 by a group of credit union marketers and business partners. Their goal is to help other credit union marketers thrive, advance, and succeed.