Redwood Credit Union (RCU) received three awards for their marketing efforts at a ceremony in San Diego on May 31, 2018. Awarded by the Marketing Association of Credit Unions (MAC), these awards recognize outstanding marketing achievements in the credit union community.
RCU received a gold award in the Community Engagement category for providing significant support to North Bay communities during a time of serious crisis—the October 2018 fires. In partnership with California State Senator Mike McGuire and the local newspaper The Press Democrat, the Redwood Credit Union Community Fund collected and distributed more than $32 million dollars in donations to support immediate needs of fire survivors.
The silver award was given to RCU in the Outdoor category, for its welcoming, house-shaped mortgage loan billboard that read, “Home Sweet Loan.”
In the Product Development category, RCU won the bronze award for RCUpay, Redwood Credit Union’s free person-to-person (P2P) payment service. RCUpay was developed in-house to allow RCU members to pay each other instantly, as well as allowing members to pay anyone with a U.S. bank account.
“I work with a very talented team,” said Robin McKenzie, RCU’s Senior Vice President of Marketing and Communications. “Whether it’s to support members in times of crisis or to help them achieve financial goals, such as a first home, this team pulls together to educate and inform in a fun and fresh way. We’re honored to have received these awards.”
The Marketing Association of Credit Unions (MAC) was started in 1986 by a group of credit union marketers and business partners who joined together to exchange ideas, build relationships, and foster professional development.
About Redwood Credit Union
Founded in 1950, Redwood Credit Union is a full-service financial institution providing personal and business banking to consumers and businesses in the North Bay and San Francisco. Services include checking and savings accounts, auto and home loans, credit cards, online and mobile banking, business services, commercial and SBA lending, investment and wealth management services, and more. The Credit Union also offers insurance and discount auto sales through their wholly-owned subsidiary. RCU has over $4.3 billion in assets and serves over 302,000 Members with full-service branches from San Francisco to Ukiah, more than 30,000 fee-free network ATMs nationwide and convenient, free online and mobile banking. For more information, call 1 (800) 479-7928, visit www.redwoodcu.org, or follow RCU on Facebook at facebook.com/redwoodcu and Twitter at @Redwoodcu for news and updates.