Redwood Credit Union (RCU) was awarded the Gold Impact award for Marketing at the “No Boundaries!” 2017 Annual Conference, recently hosted by CUSO Financial Services, LP (CFS) and Sorrento Pacific Financial LLC (SPF) in San Diego, Calif. The award was given for RCU’s monthly digital investment newsletter campaign.
The investment e-newsletters, which were developed by RCU’s marketing team in partnership with RCU’s wealth management team, are delivered monthly to approximately 14,000 member households. Each issue features three informative investment-related articles in each issue, which link back to RCU’s website. In addition, the newsletter allows members to set up a free, no-obligation appointment with one of RCU’s nine CFS representatives and advisors to review their investment and financial planning needs.
Affiliated with broker-dealer and registered investment advisor CFS, RCU’s wealth management group saw strong results, gaining 126 new unique clients for a total of 164 new accounts and $9.9 million in invested dollars as a direct result of the digital newsletter program in 2016.
“RCU is always striving to set itself apart by offering personalized service, and delivering timely, relevant information to our members through our digital newsletter is one of the many ways we do this,” said Tom Hubert, senior vice president of wealth management, auto, and insurance services at RCU. “We’re grateful to our marketing team for helping us develop this strategy to educate and inform our members, and we’re honored to receive this award from CFS.”
RCU previously received a Gold Impact award in 2016 for their geo-targeted marketing campaign.
About Redwood Credit Union
Founded in 1950, Redwood Credit Union is a full-service financial institution providing personal and business banking to consumers and businesses in the North Bay and San Francisco. RCU offers complete financial services including checking and savings accounts, auto and home loans, credit cards, online and mobile banking, business services, commercial and SBA lending, wealth management and investment services, and more. The Credit Union also offers insurance and discount auto sales through their wholly-owned subsidiary. RCU currently has $3 billion in assets and serves over 266,000 Members with full-service branches from San Francisco to Ukiah, more than 30,000 fee-free network ATMs nationwide and convenient, free online and mobile banking. For more information, call 1 (800) 479-7928, visit www.redwoodcu.org, or follow RCU on Facebook at facebook.com/redwoodcu and Twitter at @Redwoodcu for news and updates.
About CUSO Financial Services, LP and Sorrento Pacific Financial LLC
Full-service, sister broker dealers CUSO Financial Services, L.P. (CFS) and Sorrento Pacific Financial LLC (SPF) (Members FINRA/SIPC) provide customized investment and insurance solutions to nearly 200 credit unions and banks throughout the country. Headquartered in San Diego, with branch offices and licensed representatives nationwide, both broker dealers are SEC Registered Investment Advisers, with expertise in key areas including retirement services, wealth management, and fee-based and insurance products for both individuals and business customers. For more information, see www.cusonet.com or www.sorrentopacific.com.
Non-deposit investment products and services are offered through CUSO Financial Services, L.P. (“CFS”), registered broker-dealers (Members FINRA www.finra.org /SIPC www.sipc.org ) and SEC Registered Investment Advisors. Products offered through CFS: are not federally insured, are not guarantees or obligations of credit unions or banks, and may involve investment risk including possible loss of principal. Credit unions and banks contract with CFS to make non-deposit investment products and services available to credit union members or bank clients.