North Bay Children’s Center President & CEO Susan Gilmore Selected to Present at the Early Years Climate Action Task Force Meeting

The Task Force is conducting several listening sessions to help them identify best practices for government, child-serving systems, businesses, not for profits, and philanthropy to mitigate, adapt and respond to climate change as it relates to young children. It will also develop policy framework for implementation at all levels of government.  Click the link below to see more about the presenters.

https://www.capita.org/events/2022/1/9/early-years-climate-action-task-force-listening-session-four

The LIME Foundation’s Letitia Hanke Says It’s Time For A Renaissance Of Vocational Training And The Skilled Trades

Hot take: If we agree to stop perpetuating the narrative that a pricey college degree is the only pathway to a successful career and financial stability, I believe we can effectively tackle America’s disparate student loan debt crisis and revive a bygone era where the average American worker could afford to buy a home. While it may potentially involve literal pipeline work, this vision is hardly a pipe dream. I think it’s time for a renaissance of vocational training and the skilled trades—and business owners and leaders in trade industries have a part to play. Trade work affords students an additional pathway to success, providing them with opportunities to cultivate fulfilling careers without taking on an excessive amount of debt.

Redefining Pathways To Success

The value and perception of a four-year degree are rapidly changing. One study found that Gen Z teen interest in a four-year degree plummeted from 71% to 48% between May 2020 and September 2021. That same study shared the following finding: “A majority of today’s Gen Z teens are questioning this path and are looking to pursue more affordable education options that connect directly to careers.” And who can blame them, given the horror stories that abound about our federal student loan portfolio? Currently, around 43 million borrowers owe more than $1.6 trillion.

The Stark Reality Of Student Loan Debt

The current costs of college are frankly out of control, with many families facing sticker shock at the growing inevitability of student loan debt. A recent College Investor report offered these alarming statistics: Borrowers’ average student loan debt is $39,351, with an average monthly payment of $393. And nearly 50% of borrowers have growing loan balances.

Those numbers alone can make any average middle-class family panic, but consider the effects on families of color, who must contend with the systemic inequalities and racial disparities inherent to financial wealth. According to LendingTree’s Student Loan Hero, Black families take out student loans at higher rates than other demographics. Specifically, 30.2% of Black families have student loan debt, compared to 20% of white and 14.3% of Hispanic families.

Challenging The Status Quo

If I sound a bit preachy about this topic, it’s simply because I lived through it and want the next generation to know that success isn’t confined to the status quo. I took the traditional route after high school like many, taking on a mountain of student loan debt to attend a university to pursue my dreams of becoming a professional musician. So you can imagine my interest in roofing when I first took a job as a receptionist at a prominent local roofing company at 20 years old. Yet oddly enough, what began as merely a job to help me sustain myself through college eventually evolved into my lifelong career.

Roofing was something I never saw myself doing, but I found myself enraptured by the challenge of it all. Being a woman—a Black woman at that—in a field dominated by men, the cards were stacked against me, but I soldiered on.

That was 26 years ago, and for the past two decades now, I’ve been the chief executive officer of my own roofing company. Not only did I find passion and purpose in the roofing trade, but I also secured a lucrative salary and was eventually able to pay off all my student loans. This journey has taught me so much, but most importantly, it’s taught me that trade work must reenter the conversation about professional success when talking with students about their plans for after high school.

Assembling A Diverse Future Of Trade Work

To secure the trade industry’s future and attract young talent, we must all work to ensure that the culture of our companies addresses the ideologies of a younger workforce. Gen Z is arguably the most progressive generation to date and values companies that are diverse, inclusive and modern. Attracting young talent can be as simple as modernizing your website and exposing high school students to the skilled trades in an interactive way.

The Stanley Black & Decker inaugural Makers Index found that “young people vastly underestimate the potential earnings in the skilled trades.” There’s a common misconception among younger generations that the kind of work that gets your hands dirty or doesn’t require a college degree isn’t necessarily the most dignified or well-paying—but that’s hardly the case. It’s our professional duty to combat those misconceptions by sharing stories of our successes with younger generations in the places they occupy most frequently (i.e., social media). As Gen Z thought leader Hannah Grady Williams shared: “It’s your job to show Gen Z how a career with your company will enhance their identity and success, and showcase what they’ll learn by working with a team of other skilled professionals.”

It’s up to us to consistently attract and retain a workforce of younger workers. So, how do we do it? It’s no surprise that our industry could benefit from a bit of rebranding. We have to reclaim the narrative about our industry, modernize our outreach and engagement, meet young people where they are, and speak in a language that validates their concerns and empowers their aspirations.

When young people aren’t tethering themselves to student loan debt, prosperity will abound, and by cultivating fulfilling careers in the trades industry, their opportunities will know no limits.

https://www.forbes.com/sites/forbesbusinesscouncil/2022/12/22/its-time-for-a-renaissance-of-vocational-training-and-the-skilled-trades/?utm_content=232646957&utm_medium=social&utm_source=linkedin&hss_channel=lcp-27064223&sh=4afee602c31c

Sonoma State University Signs ‘Promise’ to Petaluma Schools

Local students will soon get the chance to be automatically admitted into Sonoma State University thanks to a newly minted agreement between university leaders and the Petaluma City Schools district.

The deal was put to paper during the school district’s Tuesday board meeting, as Superintendent Matthew Harris and SSU President Dr. Mike Lee signed an agreement to enact a “Promise” program – an initiative to guarantee students in Petaluma schools direct admission to the California State University as long as they meet certain requirements like a minimum grade point average upon graduation.

According to administrators, students will be able to begin the qualification process as early as junior high.

“Not only is this great for those students who choose to attend Sonoma State, it also raises the bar as far as what we will expect from students upon entering in 9th grade, and will help us develop a more university prep mindset,” Harris told the Argus-Courier.

Harris said the program is the first of its kind between the Rohnert Park university and any school district. While he did not give a specific start date – Tuesday’s signed agreement was described as an MOU, or memorandum of understanding – he said the program is intended to begin in “the near future.”

Dr. Lee called the program “transformational” as well as “visionary and exciting.”

“This agreement could significantly increase the number of students from Petaluma going to a university,” Lee said in a statement. “But just as important, it would ensure that as Sonoma State increases in enrollment, these students would be secured a spot at Sonoma State University.”

Lee noted that Sonoma State saw a decline in enrollment due to the COVID-19 pandemic, and that since then local students have made up a larger proportion of the first-year student population.

However, “We are beginning to see an increase in applications, deposits, and enrollments as the pandemic ends and students think again about their college choices,” Lee said. “There is no doubt that our new Strategic Enrollment Management Plan will help us return to our maximum enrollment capacity of 9,000-10,000 enrolled students, but local Petaluma City Schools students will have access to guaranteed admissions” regardless of SSU’s enrollment numbers.

The university lists 20 degree programs eligible for students participating in the Promise Program – from anthropology to art history to English to physics – meaning eligible Petaluma students will be guaranteed a spot in those majors.

Amie Carter, Sonoma County superintendent-elect, also attended the district’s board meeting Tuesday, which reached full capacity in attendance. Carter praised the partnership between the district and university.

“What a great model for our students,” Carter said. “I am so proud of my own children’s Petaluma City Schools’ high school diploma, and this promise agreement is just something really special for Petaluma.”

https://www.petaluma360.com/article/news/petaluma-schools-sonoma-state-sign-promise/

Meritage Medical Network is Moving to the South Petaluma Business Center

Basin Street Properties, a prominent real estate investment, development, and management firm, is pleased to announce Meritage Medical Network has signed a 18,490 square foot lease at South Petaluma Business Center and is moving its current business location in Novato to Petaluma, effective January 1, 2023.

“We are really looking forward to our new location in the center of the North Bay,” said Wojtek Nowak, CEO at Meritage Medical Network. “Our team currently works across a combination of remote, hybrid and in-office arrangements.  The new, more contemporary offices will provide the flexibility, collaborative and private spaces, and onsite amenities we need to better serve our customers, connect our team members, and give us room to grow as we expand our business.”

Meritage is a network of over 2,000 physicians and ancillary providers in six counties of the North Bay and Central Valley regions, administering care for over 100,000 patients under managed care and value-based contracts. Meritage Medical Network has over 40 years of history serving physicians and their patients and has consistently been recognized as “Elite” by the American Physician Groups’ (APG) 2022 Standards of Excellence program since 2010.  Meritage is also a 5-time winner of the North Bay Business Journal’s Best Places to Work award.

Meritage is the only North Bay Area network where doctors are making the decisions about healthcare. Meritage is made up of expert medical and administrative staff dedicated to ensuring that patients receive the highest quality health care available in Marin, Sonoma, Napa, Solano, Fresno, and Madera Counties. The Meritage organization is deeply committed to maintaining a strong local presence in the communities they serve.  For more information about Meritage, please visit www.meritagemed.com.

“Meritage’s new offices reflect the demand for versatile, high-quality spaces,” said Scott Stranzl, Chief Portfolio Officer at Basin Street Properties. “Companies need flexibility as they accommodate a variety of hybrid work arrangements and they need welcoming, amenity rich spaces to bring their teams back to the office.  They don’t want to lose effective remote workers, but they recognize the benefits of face-to-face connectivity and collaboration.”

“Meritage Medical Network is an excellent addition to South Petaluma Business Center and the Petaluma community,” said Basin Street’s Stranzl. “They provide valuable health services to the region and excellent job opportunities. Meritage’s growth plans require flexible quality space, and I’m pleased we were able to accommodate them. We look forward to working with them for many years to come.”

South Petaluma Business Center consists of two two-story Class A office buildings totaling 149,735 square feet. The property is adjacent to Shollenberger Park and has easy access to Highway 101 and Highway 116. Tenants enjoy striking views of the rolling hillsides, wetlands, and the Petaluma River.

Glen Dowling and Jordan Lazor of JLL represented Meritage Medical Network. Brian Foster, Steven Leonard and Trevor Buck of Cushman and Wakefield represented Basin Street Properties.

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ABOUT BASIN STREET PROPERTIES:
Basin Street Properties, established in Petaluma in 1974, is one of Northern California’s and Northern Nevada’s most prominent developers, investors and managers of commercial properties. The company owns and manages over 5 million square feet of Class A office space. Basin Street is widely recognized for its office, retail, hospitality, multi-family and mixed-use developments. The company offers a broad range of real estate services, including development, property management, construction management, financial and asset management, and property acquisition and disposition. For more information, visit basin-street.com.

College of Marin starts work on $82.5M library project

https://www.marinij.com/2022/12/05/college-of-marin-starts-work-on-82-5m-library-project/The College of Marin is gearing up for its latest major construction project: the $82.5 million library building at its campus in Kentfield.

The 78,000-square-foot, three-story building will rise along College Avenue just south of the academic center at the corner of Sir Francis Drake Boulevard.

The building, called the Learning Resources Center, will include a new library, event spaces, offices, classrooms and a pantry and health services. A space for faculty professional development programs is also planned.

The project is the latest in college’s multiyear revitalization efforts on its Kentfield and Novato campuses made possible by voter-approved Measure B bond funds.

“The new LRC is intuitive, functional and beautiful, with a balance of owned and shared spaces,” said Nicole Cruz, the college’s communications director.

“It engages and welcomes in Marin County’s broader community,” she said. “It is a place that provokes joy, inspiration and new connections.”

Cruz added that one of the goals of the new Learning Resources Center is to create a feeling of home for each student by incorporating a natural and comfortable design.

“They are connected to the surrounding nature and this place,” Cruz said. “Each student truly belongs.”

The college held an online forum last week to update the community on the project. It was led by Isidro Farias, the college’s capital projects director, and Beth Rhodes, project communications manager.

According to Rhodes, the work at the site includes installing underground piping, water lines, valves and fiber connections. That work is expected to be done by the end of this year, she said.

A construction site is fenced off on the College of Marin campus in Kentfield on Monday, Dec. 5, 2022. (Alan Dep/Marin Independent Journal)

The next phase, which is grading, soil mixing and foundation work, will begin in March, Rhodes said. Building construction is anticipated to start by July and last until the fall of 2025.

“We understand we cannot completely mitigate the impacts for all folks,” Rhodes said of the construction work. “We will be address impacts such as noise, vibration, truck deliveries, workers shouting and machines running.”

Farias said every effort will be made to schedule construction activities around community routines, such as avoiding truck deliveries during the student commute times for Kent Middle School, which is across College Avenue from the project.

A “sound blanket” will be placed on the south side of the campus academic center so that construction noise will be muffled for classes and other activities inside the center, Farias said.

Donna Reeve, a neighbor of the campus for the last 45 years, asked whether there would be a plan to address a traffic “backup” at the college parking lot entrance between about 8:30 and 10 a.m. as students and staff arrive for school.

Farias said efforts would be made to avoid worsening the normal “bumper to bumper” backlog in the mornings.

“We would only close a lane in the parking lot during deliveries,” he said.

According to Rhodes, the college is seeking to maintain close partnerships with the community to make sure all work is done safely and with the least disruption.

“Safety is really critical in such a compact area,” she said.

Outreach, including additional public forums, will be organized to update the community as the work progresses, Farias said.

More information is at measurebcom.org/lrc-3/.

Sonoma County Tourism Has Won Four Adrian Awards

Sonoma County Tourism is pleased to announce it has won four Adrian awards, consisting of three Gold achievements, and one Bronze. The hardware was secured at the prestigious Adrian Awards, produced by HSMAI.

SCT will be present to accept the awards at the ceremony in LA this upcoming February.

Awards:

  • GOLD – PR Program
  • GOLD – Digital Program
  • GOLD – Integrated Campaign

BRONZE – PR Feature Placement

Sonoma State University’s Economic Connection to the Community

The economic impacts of Sonoma State University (SSU) are broad and deep on both the North Bay economy and the state of California.

Our annual operations tell one story; our alumni tell another. The connected story told is about our students and social mobility.

Completed in 2021, the California State University (CSU) Chancellor’s Office commissioned a consultancy called ICF to estimate the economic impacts of all 23 campuses and the headquarters in Long Beach on the California economy.

SSU’s economic impacts affect Sonoma County and the North Bay economy within the Bay Area region as defined in ICF’s report. SSU’s economic impacts come from spending on and off campus, including the estimated wages of faculty and staff and also how our students spend on their activities while living on or close to campus.

Approximately 1,100 full-time equivalent workers come to SSU weekly. Economic impacts describe a “ripple” effect of one event or industry for a defined area. Like throwing a stone in a still pond, the jobs and spending on SSU’s campus ripple out into the Sonoma County economy to support more jobs, business revenues, and tax receipts at all levels of government. Hundreds of industries and thousands of businesses are supported, which also supports thousands of workers.

Some highlights of the 2021 study include:

  • For every $1 million spent on campus for operations, another $625,000 is spent on other businesses throughout Sonoma County.
  • For every $1 million spent on campus, $53,100 in state and local tax revenues are generated including new property taxes paid by faculty and staff living in Sonoma County, and an array of taxes and fees paid otherwise by SSU’s employees and students.
  • For every $1 million dollar spent on SSU’s campus, approximately 13 workers in Sonoma County are supported.

The pandemic left a shadow over Sonoma County’s economy. As of late 2022, there are some businesses that have not hired back the same volume of workers as before the pandemic, which reduces the ripple effects of SSU’s operations and student spending.

Further, the pandemic reduced SSU’s spending levels and students on campus. Both changes also reduced the total economic impact, but not the multiplier effects of new dollars spent or provided from public, private or non-profits sources as new budget, new gifts or new grants.

These are investments in SSU’s growth and in the surrounding communities as the pandemic’s effects continue to fade SSU’s operations and student spending create revenues for regional businesses, whose workers are paid from these revenues and then spent on other merchants and businesses, whose workers spend on other businesses, and so on.

The total spending that begins with SSU’s operations becomes additional, regional output or impact. SSU’s economic effects are going to be almost all in Sonoma County due to SSU’s location. For example, when Sonoma State University uses $214 million in campus expenditures, SSU creates another $133.8 million in business revenue, supports another 1,574 jobs and $103.3 million in wages paid. Tax receipts include $11.37 million at the state and local level.

Sonoma State’s alumni expand SSU’s broad impacts on the regional and state economies. Higher education makes more economically-productive residents – creating a foundation for social mobility – as these educated residents contribute to the California economy through wages paid and spent and how they add value to their employers.

When alumni live and work in Sonoma County, SSU’s positive economic impact is enhanced. Because the alumni’s degrees provide augmented economic potential versus not having a college degree for our graduates, their education and subsequent jobs and earnings in California increase the positive economic impacts of SSU’s annual operations.

The synergistic effects of SSU’s positive economic impact are important not only to the North Bay, but to the state, the country, and the globe, as our alumni reside on all continents. In all, SSU generated $6.97 in economic activity for every dollar spent on campus or by students or alumni in Sonoma County, a return of almost seven times the initial investment.

While placing a monetary value on social mobility is tricky, it is important to remember that this spending also supports local schools, local community organizations, kids’ sports, places of worship, and the general quality of life.

This investment in the life of our community – in all of our communities – is at the heart of Sonoma State University’s mission. Our ability to achieve these positive impacts relies in large part on our partnerships with local businesses, civic organizations, community leaders, and stakeholders in general.

We appreciate the work that goes in to building and sustaining these collaborative relationships, and look forward to another year achieving positive economic impacts in pursuit of the public good.

https://www.northbaybusinessjournal.com/article/opinion/sonoma-state-universitys-economic-connection-to-the-community/

Star Staffing Presents Legal Updates: Preparing for 2023 (Webinar)

Event by Star Staffing
Wed, Dec 7, 2022, 10:00 AM – 10:30 AM (your local time)
Online

Dickenson Peatman & Fogarty’s Employment Group is focused on helping businesses succeed. During this one-hour webinar, you’ll find out how you can best prepare for a successful 2023.

This webinar will include:
– New 2023 laws most relevant to HR & Business Leaders
– Compliance information so you know exactly what to expect
– Practical scenarios and examples

Be sure to bring your questions and be prepared for an informative session. Extra coffee may be required!

 

BPM LLP Launches New Brand

BPM LLP, one of the 40 largest public accounting and advisory firms in the country, launches its new brand – further reinforcing the Firm’s commitment to its brand promise, “Because People Matter.”

With roots in the Bay Area, BPM has experienced significant growth over recent years and is now a global firm with over 1,000 colleagues – nearly 400 of which are members of its Virtual Region. BPM continues to expand its industry and specialty services to evolve with the growing needs of its clients.

“This new look and feel align BPM’s visual identity with its unique value to our clients, colleagues and communities,” said BPM CEO Jim Wallace. “Everything we present about our Firm – and the way we present it – is rooted in our brand promise, ‘Because People Matter.’ This remains true whether we’re delivering exceptional experiences for our clients or empowering our colleagues to be successful in work and life.”

Further demonstrating its commitment to people, and the planet, BPM recently became among the few public accounting firms in the nation to achieve B Corp status, joining a global movement that uses business as a force for good. BPM’s B Corp certification serves as a third-party validation ensuring transparency and accountability. The designation supports the Firm’s goal to attract, recruit and retain qualified colleagues and clients that align with its values.

“At BPM, we are more than what we do,” added Jessica Hekmatjah, BPM Chief Marketing Officer. “A passion for people is in our brand DNA. It’s what guides us and grounds us. It’s what shapes our approach to service. It’s what motivates us to go the extra mile for our colleagues and provide exceptional experiences for our clients. And it’s what makes us different from any other firm. No matter how big we grow, people will always be at the heart of who we are.”

BPM combines diverse perspectives, expansive expertise and progressive solutions to fuel the potential of clients around the globe. Its team-based approach gives clients direct access to the brightest minds in the profession. BPM’s values will continue to focus on “People,” “Being Our Best” and “Growing Stronger.”

https://www.bpm.com/news/bpm-llp-launches-new-brand/?utm_campaign=Brand%20Awareness&utm_content=227772256&utm_medium=social&utm_source=linkedin&hss_channel=lcp-16742

Congratulations to the 2022 North Bay Gives Awards Winners

This year the North Bay Business Journal has sought to recognize those companies, individuals and nonprofits that make the area a better place to live for all.

2022 North Bay Gives Winners

Companies:

BPM LLP North Bay

George Petersen Insurance Agency

Kendell-Jackson Winery

Peterson Mechanical Inc.

Solful

Spottswoode Estate Vineyard & Winery

Summit State Bank

Non-Profit Awardees:

Community Matters

Habitat for Humanity of Sonoma County

Napa Valley Community Foundation

Northern California Public Media

Okizu

United Policyholders

Vivalon

Workforce Development Board of Solano County

Individuals:

Alejandra Quintana

Ana Maria Alvarez-Padilla

Claudia Sisomphou

Elizabeth Flower M.D.

Mary Jane Burke

Rebecca Kendall

 

Details about the Evening Award Event

November 16, 2022

Ellington Hall – Santa Rosa

4PM-Networking, Wine and Appetizers

5PM – Awards Ceremony and Presentation of Awards

6PM – Event Ends

The Journal plans to honor them Nov. 16 at a special awards event at Ellington Hall in Santa Rosa 4–6 p.m. Go to nbbj.news/gives22 for details and tickets.

Presenting sponsor of the awards event is Exchange Bank, and gold-level sponsor is Ghilotti Construction Company.