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In The News

Woodruff-Sawyer starts policy-shopping site

Woodruff-Sawyer & Company recently announced the launch of BizInsure, a website that aims to make shopping for commercial insurance easier.

The website ( is the result of a collaboration with BizCover Pty. Ltd., an online division of Australia-based Mega Capital. The new site comes after two years of research, technical development and negotiations with top insurance companies that the San Francisco-based brokerage, which has a Novato office, hopes will offer “a new way of thinking, a new way of underwriting, and a new way of pricing professional liability insurance for independent professionals and small to midsize businesses.”

According to Woodruff-Sawyer, the insurance industry generally has been slow to adapt to technological innovations, and the new BizInsure website aims to correct that by giving employers “simplicity, convenience, reliability and affordability” when seeking coverage. Businesses with less than $2.5 million in annual revenues in particular will be targeted.

“We recognized that this is a great way to reach new customers,” said Charles Russo, chief executive officer of Woodruff-Sawyer.

Currently, BizInsure provides insurance needs for 225 professionals is all 50 states. 

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