For over three decades, KRCB North Bay Public Media has been valued and supported by the people of the San Francisco Bay Area. The remarkable trust the public places in our programs and services will continue to be honored now more than ever during this time of technological transformation and a changing media landscape.
KRCB will receive $71,979,802 from the recently held FCC Spectrum Auction, funded by the wireless industry, which was designed to reassign valuable UHF frequency for future use by the wireless telecom industry. In order to protect the mission of providing educational, informational and cultural telecommunication services in partnership with our community, the KRCB Board of Directors strategically decided to participate in the Auction. KRCB was granted a one-time payment incentive in exchange for moving to a different channel. In the coming months, KRCB will have more information to share about the impact of the FCC’s realignment of the airwaves on KRCB.
This development comes at a time when the value and importance of local, non-commercial media is essential. PBS and NPR are two of the most trusted institutions in America, and KRCB is a proud local presenter of these public media services to viewers and listeners in the North Bay.
The Board will begin the process of creating an endowment to ensure the future of public media in the Bay Area. By participating in the Auction, and being a successful bidder, the Board of Directors has met its primary responsibility to preserve and protect the non-profit mission of KRCB, now and into the future.