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In The News

Comcast SportsNet Bay Area going long on 49ers Super Bowl coverage

Comcast SportsNet Bay Area figures that Niners fans can’t get enough of the team in the run up to the Super Bowl.

The cable broadcaster is going to have more than 100 hours of programming starting Jan. 27 until Super Bowl Sunday Feb. 3.

The coverage from New Orleans will include 11 on-air personalities, including Greg Papa, Jim Kozimor, Mindi Bach, Ahmed Fareed, Ray Ratto and analysts Dwight Clark and Bill Romanowski.

What’s more, Comcast SportsNet Bay Area is shelling out some $100,000 to construct a multi-level set in New Orleans to showcase its talent.

The hours of programming, level of on-air talent — and newly built set — will set Comcast’s programming apart, said Ted Griggs, president of Comcast SportsNet Bay Area.

“There will be a lot of stations out there on a milk crate,” Griggs said.

The multitude of resources is justified, Griggs said, because “this is a big moment for us, another moment to capture new viewers and to show our stuff.”

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