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In The News

Comcast Scores on the air Due to Bay Area Teams’ Wins

 

Bay Area sports fans are rejoicing. Most of the pro teams in the region are doing well or are on the ascent.

Just take a quick look around: The Giants just clinched a second World Series title in three years. The Oakland A’s won the American League West and went to the playoffs for the first time since 2006. The Warriors are playing competitive ball in January, something the club has not regularly done in recent years. The Niners, in case you have been living in a cave, are one game away from the Super Bowl.

Among the local companies that are especially happy about this upswing is Comcast SportsNet Bay Area.

The local affiliate of Comcast Corp. is seeing ratings spike in a number of different categories.

- Ratings for Niners’ postgame coverage is up 13 percent;

- The A’s 2012 regular season broadcasts were up 13.4 percent over the 2011 season;

- The 2012 Giants’ broadcasts were number one in the Bay Area during their time slot 93 times and number two 34 times; and

- Warriors games viewership is up 57 percent over last season.

- Plus, Sharks broadcasts will start soon since the NHL strike is concluded.

Higher viewership means, of course, higher ad rates. (It should also be noted that when Comcast SportsNet Bay Area does well, the Giants do well. The club has an ownership stake of about one-third of the broadcaster.)

As a sports region, it is nice to have put this behind us.

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