Basin Street Properties, one of Northern California's and Northern Nevada's prominent developers, investors and managers of commercial properties, has joined North Bay Leadership Council (NBLC). Basin Street is widely recognized for its office, retail and mixed use developments. Mark Wood, NBLC’s chair and BioMarin Pharmaceutical’s Senior Vice President – Human Resources and Corporate Affairs, said, “Basin Street a respected member of the North Bay communityfor decades. We welcome their deep commitment to improving the North Bay’s economic and community vitality. NBLC members look forward to partaking in Basin Street’s unique understanding of the dynamics of the North Bay and way to increase our economic competitiveness.”
Founded more than 30 years ago, Basin Street offers a broad range of real estate services, including development, property management, construction management, financial and asset management, and property acquisition and disposition. The Petaluma-born development firm helped establish Petaluma as a telecom hub and transformed the downtown. Bill White founded the company in 1974 and started building Redwood Business Park in 1982, offering discounted rent to several high-tech startups that blossomed, creating Telecom Valley. Bill White was inducted into the Sonoma County Business Hall of Fame last fall.
Matt White took over the firm as president in 2001, and took the enterprise beyond its business park beginnings with developments like the $100 million Theatre District that helped revitalize Petaluma's downtown with apartments, offices, small businesses and a cinema. Today, Basin Street is reinvesting in Petaluma. In 2011, Basin Street spent roughly $21 million re-acquiring eight buildings in Redwood Business Park. Commenting on the purchase, Matt White said that he was thrilled this acquisition enabled growing company, Enphase, to maintain their corporate headquarters in Petaluma and continue to benefit the community.
Scott Stranzl, Basin Street’s Vice President, will be the member representative. Stranzl said, “Basin Street has a long and abiding interest in the betterment of the North Bay. We care deeply about the vitality of our communities, and like NBLC’s members, want to improve the lives of North Bay residents. We joined NBLC because we share their goals of improving education, economic competitiveness and transportation.” Stranzl leads the leasing and marketing division of Basin Street. In this capacity he provides strategic analysis for lease transactions and oversees in-house and third-party commercial real estate brokers throughout the company’s portfolio. With more than 15 years in the commercial real estate industry, Stranzl has been successful in closing deals in excess of 5.5 million square feet. He was a winner of the North Bay Business Journal’s “Forty Under 40” award in 2007 and holds a BA from San Diego State University.
Tom Birdsall, Basin Street’s Regional Partner, San Francisco Bay Area, will serve as the alternate. Heis also a member of its Board of Directors and was formerly president of Sonoma Mountain Group. Birdsall is responsible for all of the company’s operations and projects in Northern California andmanages Basin Street Hospitality in California and Nevada. He has more than 25 years of experience in the consulting, hospitality and nonprofit fields, as well as a number of years under his belt consulting for Basin Street. Prior to joining Basin Street in a full-time capacity, Birdsall spearheaded the efforts of Basin Street Hospitality, which he founded with Matt White in 2007, in addition to consulting on other projects. He is most notably responsible for the turnaround of the Sheraton Sonoma County, which is considered one of the top performing hotels in the region. Before forming Sonoma Mountain Group, Birdsall had an 18-year career at the international consulting firm of Putnam, Hayes & Bartlett, Inc. He received an A.B. in economics from U.C. Berkeley and a Masters in Public Policy from the Kennedy School of Government, Harvard University.
Basin Street is very active in the North Bay community with employees serving on local boards and volunteering their time. The Southern Sonoma/Marin Boys and Girls Club has been one of their key organizations to support.